NEWS
NEWS ARCHIVE
THE BEST TIME TO START PREPARING FOR THE 2022 HOLIDAY SEASON WAS YESTERDAY
August 18, 2022
If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and buying earlier than ever. In 2021, Google found that 31 percent of people had begun holiday shopping by June. Prepare for the pre-summer Christmas decorations!
DEVELOP A MEDIA MIX THAT MARKETERS ARE LOOKING FOR TO DRIVE RESULTS
August 8, 2022
Measuring the success of advertising requires a look at the entire funnel. When this becomes the focus, brands engage with consumers in more relevant, tailored ways — and that leads to results.
DON’T FEAR THE METAVERSE – WE’VE BEEN THROUGH THIS BEFORE
June 8, 2022
A lot of questions surround the hype of the metaverse, with major players such as Epic Games raising $2 billion for its kid-friendly metaverse initiative, Facebook changing its name to Meta, and Snapchat trying to make a splash with its augmented reality glasses. Is the metaverse just a playground for technophiles and gamers? Is it simply a fad, or is it here to stay?
NEW APPROACHES TO DIGITAL ADVERTISING AFTER THIRD-PARTY COOKIES ARE NO MORE
June 8, 2022
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to.
WHY LINEAR TV COULD BE THE ANSWER TO CORD-CUTTERS’ STREAMING FATIGUE
May 10, 2022
Despite the rise of streaming, video broadcasts will still be available over the air for anybody with an antenna, but the strategy to reach audiences will change. With more than half of YouTube viewers watching on connected TVs and NBC’s Peacock bulking up to provide one of the most extensive streaming services, the need for holistic video strategies in which linear and digital TV coexist is clear. Here are three.
AUDIENCE SCIENCE: THE EVOLVING MEDIA TARGETING LANDSCAPE
May 5, 2022
In this session of the Rise|Set Summit, we host a panel of experts to discuss one of the most dynamic and evolving trends within our industry, audience science and media targeting. From privacy legislation and COVID-19 to the Metaverse and how to predict the future, we discuss the hot topic items that you need to know when approaching the ever-changing subject of audience science.
THE REVOLVING ADVERTISING, MARKETING, AND MEDIA LANDSCAPE
April 25, 2022
The past few years have taught the world that a lot can change in 12 months, especially with a global pandemic in the mix.
HOW IS THE EVOLUTION OF PRIVACY EXPECTED TO IMPACT ADVERTISING IN 2022?
March 29, 2022
The way advertisers need to think about privacy is changing. Internet users, long resigned to the fact that their data is simply available to anyone who wants it, are starting to wake up. In one recent survey, 86% of respondents said they feel a growing concern about data privacy, and 78% said they were worried about the amount of data being collected.
MEDIA TARGETING IS FUELING THE D2C EXPLOSION WHILE DRIVING RETAIL SUCCESS
March 22, 2022
One trend that has defined marketing in recent years is direct-to-consumer. Across the world, we’re seeing a clear shift away from big, centralized e-commerce giants to a model where customers purchase their goods directly from the manufacturer.
4 STEPS TO MAKE ANY NEW ADTECH INITIATIVE A SUCCESS
March 18, 2022
The TLDR version? The adtech industry is continuously evolving, and both advertisers and brands will have to stay on their toes to get the results they seek.