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CURRENT OPENINGS

Media and Communications Strategy Supervisor
Generator Media + Analytics

 

Position Summary:

This role is responsible for ownership of strategic planning across all media channels.  Candidate must have solid foundation of knowledge and experience across all media channels, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, execute and analyze digital campaigns across social, display and video. A firm understanding of both ROI driving tactics and branding principles will be critical for this position.

Generator Media + Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from our results-oriented team. We are a growing agency which rewards great work and promotes from within. We seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based. 

 

The core qualities we seek are:

 

  • Digital fluency and an unending desire to seek out new ideas and opportunities
  • Firm understanding of 360 planning principles across national and local markets
  • Flexibility and agility to manage complex processes and multiple brands with positivity and “can-do” attitude
  • Ability to think beyond “media” as an active creative collaborator within an integrated Communications Strategy planning team

 

Responsibilities:

 

  • Responsible for overseeing media strategy, planning, campaign management, data, insights and analytics
  • Oversees/​manages planner/assistant planner and day-to-day operation of all media activity
  • Demonstrates initiative by researching and identifying valuable information/​insights to improve media product
  • Determines and supervises the best possible implementation of all approved communication plans and projects
  • Aid in the development of campaign set-up, including testing methodologies, reporting requirements, campaign construction best-practice, performance forecasting, and optimization recommendations, ensuring maximum impact and efficiency of each campaign.
  • Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
  • Understands all proprietary research tools/​processes and applies learning during communication planning
  • Seek out creative and innovative first to market solutions to meet client objectives
  • Prepares and presents communication plans, as needed, including objectives, strategy, rationale, post-campaign analysis, and all backup materials
  • Establish strong working relationship with partner agencies (where/​when applicable), delivering a seamless communications process
  • Demonstrates agility via multi-tasking – multiple brands, strategic development and plan stewardship, management of Planner
  • Develops collaborative working relationship with all internal and external teams, ensuring they fully understand brand’s communication objectives/​strategies

 

Desired Skills & Experience

 

  • A minimum of 4 years of 360-degree media strategy and activation experience across both Digital and Traditional Channels.
  • Ability to prioritize and organize projects for self and direct reports
  • Excellent understanding of all media types, strategy and plan architecture fundamentals
  • Proven ability in training and leadership capability
  • Experience with media research tools (MRI, Kantar, etc.)
  • Strong communication, negotiation and analytical skills required
  • Must have strong knowledge of Campaign Manager (trafficking and reporting) and Google Analytics
  • Must have hands on platform experience planning and activating paid social campaigns across Facebook/Instagram and Twitter
  • Must have analytical ability and strategic curiosity
  • Strong communication, negotiation and analytical skills required

 

Benefits:

 

  • Flexible remote working policy
  • Medical/Dental/Vision insurance
  • 401K Program with company match
  • Competitive time-off policy, including Summer Friday program
  • Manager & Non-Manager Training Programs
  • Anniversary bonuses
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • All levels of full-time, permanent staff eligible for bonus pool
  • Salary range: $80,000-$88,000

Senior Media Planner, (w/digital media planning experience)

 

Summary: 

 

Generator Media + Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and delivering an unmatched expertise from our results-oriented team. We are a growing agency which rewards great work and promotes from within. We seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based. 

This role is responsible for providing strategic planning support across all media channels as well as executing portions of digital campaigns as needed. Candidate must have solid foundation of knowledge and experience across all media channels, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, execute, report, and analyze digital campaigns across paid social, display, native and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.  

 

Responsibilities 

  • Organize, implement, and manage the day-to-day media planning process 
  • Contribute to media strategy for clients planning on a local and national basis 
  • Utilize available media planning tools (MRI & Kantar), other industry research and clients’ historical media activity reports to develop media plans 
  • Aid in the development of campaign set-up, including testing methodologies, reporting requirements and campaign construction  
  • Maintain budgets, flowcharts, creative trafficking, and invoicing 
  • Strong client interaction on a day-to-day basis 
  • Participate in the development of presentations for both existing and new clients 
  • Update Communications Strategy Supervisor on status of current accounts on an ongoing basis, identifying opportunities to optimize for maximum performance and elevating key issues or concerns as they arise 
  • Reviews all reporting dashboards for accuracy, identifies key performance insights and is integral in presentations to clients on an ongoing basis. 
  • Maintain a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace. 
  • Assist Supervisor in RFP process determining consideration set, developing RFPs, evaluation of RFPs, and managing vendor communication. 
  • Manage one Assistant Media Planner delegating tasks, providing mentorship, and review of AP’s work. 

 

Requirements 

  • Minimum of 2-3 year’s media planning experience (focus on digital)  
  • Experience in digital and social activation including familiarity with Google Ads/ Campaign 360 (trafficking and reporting), Display 360, Native Display, Yahoo/MS and Social UIs (Facebook/Twitter/LinkedIn, Instagram, YT etc)  
  • Strong leadership and problem-solving skills 
  • Self-motivated with the ability to stay on task and manage deliverables in a remote setting 
  • Dependable, proactive, detail oriented, excellent attendance 
  • Ability to balance multiple assignments and set priorities 
  • Excellent verbal and written communication 
  • Demonstrate excellent analytical skills 
  • Strong Microsoft Excel skills a must 
  • Strong Microsoft PowerPoint skills are preferred 
  • Bachelor’s degree in related field 

 

Benefits of Working for Generator 

  • Medical/Dental/Vision insurance  
  • 401K Program with company match 
  • Competitive time-off policy, including Summer Friday program  
  • Manager & Non-Manager Training Programs 
  • Anniversary bonuses 
  • Medical/Dental/Vision/Gym reimbursement program 
  • Passion Pursuit program 
  • All levels of full-time, permanent staff eligible for bonus pool  
  • Flexible remote work policy 
  • Salary range:  $65,000-$70,000

 

 

Media Communications Strategy Planner

 

Position Summary:

 

This role is responsible for providing strategic planning support across all media channels. Candidate must have solid foundation of knowledge and experience across all media channels, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, execute, report and analyze digital campaigns across paid social, display, native and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

 

Responsibilities:

 

• Organize, implement and manage the day-to-day media planning process
• Contribute to media strategy for clients planning on a local and national basis
• Utilize available media planning tools (MRI & Kantar), other industry research and clients’ historical media activity reports to develop media plans
• Aid in the development of campaign set-up, including testing methodologies, reporting requirements and campaign construction
• Maintain budgets, creative trafficking, and invoicing
• Strong client interaction on a day-to-day basis
• Participate in the development of presentations for both existing and new clients
• Update Communications Strategy supervisor on status of current accounts on an ongoing basis, identifying opportunities to optimize for maximum performance and elevating key issues or concerns as they arise
•Reviews all reporting dashboards for accuracy while identifying key performance insights to be integrated into client updates and presentations on an ongoing basis.
• Maintain a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace.

 

Requirements:

 

• Minimum of 1-2 year’s media planning experience (focus on digital)
• Experience in digital and social activation including familiarity with Google Ads/ Campaign 360 (trafficking and reporting) and Social UIs (Meta/Twitter/LinkedIn, etc)
• Strong leadership and problem-solving skills
• Dependable, proactive, detail oriented, excellent attendance
• Ability to balance multiple assignments and set priorities
• Excellent verbal and written communication
• Demonstrate excellent analytical skills
• Strong Microsoft Excel skills a must
• Strong Microsoft PowerPoint skills are preferred

•Media agency experience

•Bachelor’s degree in related  field

 

Benefits of Working for Generator:

• Flexible remote working policy
• Annual bonus eligibility for all levels of fulltime, permanent staff
• Medical/Dental/Vision insurance
• 401K Program (4% effective match, 100% vesting in agency match from day one of contributions)
• Competitive time off policy, including Summer Friday program
• Generator Media + Analytics Training program
• Anniversary spot bonuses

• Employee Assistance Program (EAP)

• Frequent team building social activities

• Medical/Dental/Vision/Gym reimbursement program

• Passion Pursuit program

• Salary range:  $52,000-$58,000