Advanced Analytics & AI

Experience the future of marketing analytics with Synapse and SynapseAI. Our proprietary platform combines the power of predictive analytics, prescriptive modeling, and cutting-edge machine learning to transform raw data into actionable intelligence. This sophisticated technology allows us to:

Go beyond surface-level insights: Dive deep into your data to reveal hidden opportunities.
Model complex scenarios: Understand the potential impact of different strategies.
Drive continuous optimization: Adapt and improve your campaigns in real-time.

Synapse and SynapseAI give clients a clear competitive advantage in today’s data-driven world

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Our Suite of Tools and Services includes:

Synapse: A fully customized Marketing & Media dashboard displaying all your sales, marketing, and media activity, and on-going KPI measurement and calculations – with real-time updates available 24/7.

Synapse+: Real-Time full-funnel Attribution Analytics, customized dynamic multi-touch attribution modeling, and media engagement mapping.

SynapseDiscover: Fully customized and commissioned in-market branded surveying. End-to-end survey management: planning, construction, distribution, collection, and analysis of quantitative and qualitative responses.

SynapseEdge: Near Real-Time Ongoing Competitive and Creative Monitoring across measured media.

Synapse360: It’s your “one point of truth” aggregating all your marketing data in one place, including a sophisticated mapping feature which shows your retail penetration and sales down to the store level.

SynapseBoost: Our Media Mix Modeling solution that evaluates historical data to determine the effectiveness of each media channel in driving consumer behavior and ROI, allowing for the optimization of a media mix for maximum profitability.

Our Capabilities