Get To Know Us

For over two decades, our guiding principle has been simple: “We measure our success by that of our clients.” Media is our craft and we possess mastery and certifications across the entire media spectrum spanning from digital to traditional on through to commerce and retail media. Our team is comprised of experienced strategists who create innovative, data-driven strategies designed to achieve a brand’s objectives.

We’ve proven that a holistic, full-funnel approach, combining brand building and performance marketing, delivers a significantly higher return on ad spend than performance campaigns alone. And in today’s fast-paced world, we prioritize making media instantly actionable – allowing brands to be easily discoverable and/or shoppable.

How We Work

Generator Media + Analytics is an independent and privately held agency with no ties to any corporate or private equity holding companies. This allows us to invest in client relationships, allocating additional resources and services as needed and enables us to make decisions quickly and in the best interests of our clients, not shareholders, corporate boards, or Wall Street.

At Generator, we understand practical business issues and are skilled at translating business objectives into actionable and measurable communication plans. The agency’s principal partners take an active role in client accounts – working with everyone from account directors to assistant planners – to ensure the highest level of service.

Our Culture

We promote a highly collaborative culture where every voice is heard and valued. We go the extra mile for our clients, because we understand every interaction, big or small, is important and ultimately leads to creating the most successful campaigns.

Meet Our Leadership

Greg Messerle

Co-Founder

Chris Gilbertie

Co-Founder

Mike Farasciano

CEO & President

Nathan Perez

COO

Erika Cramer

SVP Communications Strategy

Domenica Kraus

VP, Communications Strategy

Ryan Chan

VP, Communications Strategy

Carlos Hernandez

VP, Communications Strategy

Caitlin Graham

VP, Communications Strategy

Quan Pham

Vice President, Analytics

Shari Slackman

VP, TV/Video Strategy & Investment

Contact Us

To learn more about Generator, drop us a line!

Certified By


Let’s Connect