eMarketer confirmed what many in the agency world suspected in the wake of the COVID-19 pandemic: 2020 ad spending took a significant hit. In fact, 2020 was the most disappointing year of global ad spending on record. It should come as no surprise, then, that 2021 was the bounceback year many people expected.

2021 was definitely a “rebound year” as we all saw a lot of positives after what happened the year prior – and 2022 should be even better. Here's what we're seeing.

Our panel of experts discuss the age-old question: What is the correct mix of branding (awareness) and performance (conversion) media for my brand??? We discuss how the customer journey, a brand's maturity and life stage, a test and learn mentality, and robust measurement are all critical to a brand finding this perfect media mix.

Social Casino games are booming, but Apple’s privacy push threatens the health of the market. To continue to grow, marketers have had to learn new ways to reach users. No one knows this better than Saikala Sultanova, Senior Director of UA & Growth at Product Madness.

In partnership with SE2, Generator Media + Analytics, and Lumenati, the Colorado Workforce Development Council (CWDC) and state agency partners have launched a new initiative – called Ready to Rise – that builds on the CWDC’s ongoing efforts to develop our workforce to speed our recovery and rebuild a more just and resilient Colorado.

Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results.

There are two potential outcomes when it comes to marketing based on pronouns. Only one is good.

When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly eclipse the 50% mark by the end of 2021. But where do the rest of the ad dollars go?

The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence for advertisers.

We’re delighted to welcome new interns to Generator for the second time in 2021.