Considering recessionary rumors, brands must invest in new strategies for attracting customers. It’ll be critical to navigate changing behavior and protect your bottom line. Luckily, the right marketing tactics can help you sustain even during an economic downturn. Here are three tips for recession-era marketing.

At Generator Media + Analytics, we are excited to explore the capabilities of ChatGPT, a state-of-the-art language generation model developed by OpenAI. As a forward-thinking agency, we believe that ChatGPT has the potential to revolutionize the field of marketing and advertising in several ways, here are our five most important considerations for brands when utilizing ChatGPT.

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It offers a number of new features and improvements over the previous version, making it an even more powerful tool for businesses of all sizes. Here are the top 5 things companies should know about GA4.

History shows economic challenges are cyclical. If brands can learn the lessons in this time of uncertainty and play into its challenges rather than shying away, they can actively steer their businesses into a stronger position where and when it really matters.

The fact that the U.S. is in a period of economic volatility and vulnerability is no secret. Whether you are already struggling with rising costs or have yet to feel the blow, a recession is looming. You will have to navigate continued labor shortages, inflation, and supply chain disruption for the undetermined future. But there is a silver lining!

Elon Musk, who is currently making history in space, has purchased Twitter for $30 billion. While the purchase price is high and Musk hasn't said exactly why he bought it, we can make some guesses about what could happen next. Based on his past behavior, here's what brands should expect from their new Twitter ads overlord.

While recessions are temporary, a company’s lack of preparation can have long-term impacts on its reputation and success. Consumers are pickier than ever with their purchases during a recession. Plus, inflation causes the price of raw materials to go up, making it hard to compete. Companies need to carefully consider their marketing strategies now to avoid damaging their ability to get ahead of the recession.

Uber's new advertising platform is designed to give brands direct access to their customers through targeted marketing efforts. The platform allows advertisers to reach consumers based on where they are located, what they do and what interests them. It also offers a variety of options for reaching specific audiences, including those who have used Uber in the past or have taken trips similar to what an advertiser wants to promote. We decided to take a look at some of the benefits and considerations for brands looking to get started with Uber’s new advertising platform.

Join Generator Media + Analytics, Google, InMarket, and BlockBoard as we discuss how brands can find success through economic adversity, inflation, and a potential recession.

As prices continue to rise, consumers are making conscious cutbacks to make their dollars stretch further. Some key areas that consumers cite to save money include things like take-out meals, cutting back on food/grocery spend, purchasing less overall and putting off major purchases like home repairs, renovations, or upgrades.