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Generator Media + Analytics Generator Media + Analytics
Generator Media + Analytics Generator Media + Analytics
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Strategy & Insights
Media Planning & Activation
Advanced Analytics & AI
Retail Media & Commerce
Consulting Services
Client Success Stories
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Latest Thinking

Latest Thinking

Insight Chart:  How Will Tariffs Impact Consumer Behavior?

New data from a study released by Numerator reveals that anticipated tariffs are poised to significantly…

WHY EVERY CPG BRAND SHOULD BE INVESTING IN RETAIL MEDIA

In today’s crowded advertising landscape, finding the right media mix can feel overwhelming. Yet, one channel…

Insight Chart:  US Media Consumption Has Stagnated

Media Consumption Plateau: US consumer media consumption has plateaued for the first time, hovering around 12…

Squeezed by Media Inflation? Smart Strategies to Maximize Your Marketing ROI

Media inflation is a persistent headache for US marketers. Rising costs across digital, television, and out-of-home…

EMBRACE THE FUTURE OF ADVERTISING: THE ERA OF COOKIELESS TARGETING

In this quarter’s session, we delve into the crucial issue of cookieless tracking, analytics, and targeting.

THE TOP 7 DIGITAL MEDIA TRENDS CMOS NEED TO KEEP UP WITH IN 2023

Discover the 7 vital media trends for CMOs in 2023 to stay ahead in the digital…

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