AUDIENCE SCIENCE: THE EVOLVING MEDIA TARGETING LANDSCAPE In this session of the Rise|Set Summit, we host a panel of experts to discuss one… THE REVOLVING ADVERTISING, MARKETING, AND MEDIA LANDSCAPE The past few years have taught the world that a lot can change in 12 months,… HOW IS THE EVOLUTION OF PRIVACY EXPECTED TO IMPACT ADVERTISING IN 2022? The way advertisers need to think about privacy is changing. Internet users, long resigned to the… MEDIA TARGETING IS FUELING THE D2C EXPLOSION WHILE DRIVING RETAIL SUCCESS One trend that has defined marketing in recent years is direct-to-consumer. Across the world, we’re seeing… 4 STEPS TO MAKE ANY NEW ADTECH INITIATIVE A SUCCESS The TLDR version? The adtech industry is continuously evolving, and both advertisers and brands will have… 3 WAYS TO LEVERAGE TECHNOLOGY TO HYPER-LOCALIZE YOUR CAMPAIGNS The chance that someone will make a purchase often increases exponentially when taking a more personalized… Load More
