WHO WE ARE

ABOUT US               CAPABILITIES

ABOUT US

OUR MISSION

To generate positive business outcomes for clients and brands.

Founded in 2002 on the principle of measuring success by business KPIs – not media metrics – to help clients profitably scale their businesses.

WE PLAY WELL IN THE SANDBOX

 

Our collaborative nature ensures open communication and productive working relationships with our clients’ marketing services agencies, so that media recommendations are always consistent with creative, social, and PR messaging.


CAPABILITIES

Generator provides leadership across all media forms to support a variety of marketing objectives.

MEDIA STRATEGY, PLANNING, & AUDIENCE SCIENCE

Organized to support a variety of campaign objectives

  • Customer Acquisition
  • Drive to Retail
  • eCommerce
  • Lead Generation
  • Branding and Awareness
  • Engagement
  • App Download
  • Pilot Market Testing

CAMPAIGN ACTIVATION & OPTIMIZATION

Leadership across all media forms

  • Search
  • Programmatic
  • Native
  • In-App
  • Display
  • Mobile
  • Social
  • Influencer
  • Out-of-Home
  • Video / Linear & Advanced TV
  • Podcasts
  • Radio (Digital & Terrestrial)
  • Print
  • Media Automation
  • AI/Machine Learning
  • Amazon Marketing

DATA MANAGEMENT & ANALYTICS

Our Synapse Business Intelligence Platform aggregates and presents all relevant performance data to demonstrate weekly advertising ROI.

  • Synapse: A customized white-labeled view of all your sales and sales, marketing, and media activity - including on-going KPI measurement - with real-time updates available 24/7
  • Synapse+: Real-time offline to online attribution analytics that leverages customized dynamic attribution modeling
  • SynapseDiscover: Fully customized and commissioned in-market branded surveying. End-to-end survey management: planning, construction, distribution, collection, and analysis of quantitative and qualitative responses
  • SynapseEdge: Near real-time on-going competitive monitoring across TV, SEM, organic social, news & publication, print, OOH, and others.
  • Synapse360: A “big picture” of your brand’s overall business performance, customized to your needs

TOOLS & TECHNOLOGY

We leverage an array of research tools (like the ones below, among others) and constantly evolving technology to deliver real-time analyses and insights that give clients meaningful competitive advantages.

Direct access to client web site analytics and sales data enables Generator to continually optimize campaigns within-flight to meet established KPIs.