GENERATINGPOSITIVEOUTCOMES
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through media investment strategy, activation, and leading-edge technology.
GREAT STAFF WORKINGWITH GREAT BRANDS
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With expertise in research, strategy, planning, buying, and analytics, members of “Team Generator” serve as confident media navigators to our clients, with a philosophy that nothing is “out of scope” when it comes to great service.
MEDIA AGNOSTICRESULTS FOCUSED
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Generator invests across all traditional and digital media channels. Continuous measurement enables us to quickly reallocate investments from underperforming channels to those that meet and exceed KPIs.
ACCOUNTABLEAND TRANSPARENT
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Generator clients benefit from full media and financial transparency. Custom dashboards give clients 24-hour access to the analytics and insights fueling their media campaigns.
DON’T FEAR THE METAVERSE – WE’VE BEEN THROUGH THIS BEFORE
June 8, 2022
A lot of questions surround the hype of the metaverse, with major players such as Epic Games raising $2 billion for its kid-friendly metaverse initiative, Facebook changing its name to Meta, and Snapchat trying to make a splash with its augmented reality glasses. Is the metaverse just a playground for technophiles and gamers? Is it simply a fad, or is it here to stay?
NEW APPROACHES TO DIGITAL ADVERTISING AFTER THIRD-PARTY COOKIES ARE NO MORE
June 8, 2022
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to.
WHY LINEAR TV COULD BE THE ANSWER TO CORD-CUTTERS’ STREAMING FATIGUE
May 10, 2022
Despite the rise of streaming, video broadcasts will still be available over the air for anybody with an antenna, but the strategy to reach audiences will change. With more than half of YouTube viewers watching on connected TVs and NBC’s Peacock bulking up to provide one of the most extensive streaming services, the need for holistic video strategies in which linear and digital TV coexist is clear. Here are three.
AUDIENCE SCIENCE: THE EVOLVING MEDIA TARGETING LANDSCAPE
May 5, 2022
In this session of the Rise|Set Summit, we host a panel of experts to discuss one of the most dynamic and evolving trends within our industry, audience science and media targeting. From privacy legislation and COVID-19 to the Metaverse and how to predict the future, we discuss the hot topic items that you need to know when approaching the ever-changing subject of audience science.
THE REVOLVING ADVERTISING, MARKETING, AND MEDIA LANDSCAPE
April 25, 2022
The past few years have taught the world that a lot can change in 12 months, especially with a global pandemic in the mix.
HOW IS THE EVOLUTION OF PRIVACY EXPECTED TO IMPACT ADVERTISING IN 2022?
March 29, 2022
The way advertisers need to think about privacy is changing. Internet users, long resigned to the fact that their data is simply available to anyone who wants it, are starting to wake up. In one recent survey, 86% of respondents said they feel a growing concern about data privacy, and 78% said they were worried about the amount of data being collected.
MEDIA TARGETING IS FUELING THE D2C EXPLOSION WHILE DRIVING RETAIL SUCCESS
March 22, 2022
One trend that has defined marketing in recent years is direct-to-consumer. Across the world, we’re seeing a clear shift away from big, centralized e-commerce giants to a model where customers purchase their goods directly from the manufacturer.
4 STEPS TO MAKE ANY NEW ADTECH INITIATIVE A SUCCESS
March 18, 2022
The TLDR version? The adtech industry is continuously evolving, and both advertisers and brands will have to stay on their toes to get the results they seek.
3 WAYS TO LEVERAGE TECHNOLOGY TO HYPER-LOCALIZE YOUR CAMPAIGNS
February 16, 2022
The chance that someone will make a purchase often increases exponentially when taking a more personalized and localized approach to marketing. Technologies like dynamic creative optimization, targeting, and automation make this process seamless for large and small brands alike, says Adam Ortman, SVP of Growth & Innovation, Generator Media + Analytics.
WHAT IS AUDIENCE SCIENCE AND WHAT DOES IT MEAN FOR MARKETERS
February 10, 2022
Understanding your audience is at the very heart of effective marketing. With a good grasp of who your customers are, what they want, their pain points, and their unique attributes, you can build a rock-solid marketing strategy that speaks directly to them.
HOW THE MEDIA LANDSCAPE IS CHANGING AS THE NEW NORMAL APPROACHES
January 26, 2022
eMarketer confirmed what many in the agency world suspected in the wake of the COVID-19 pandemic: 2020 ad spending took a significant hit. In fact, 2020 was the most disappointing year of global ad spending on record. It should come as no surprise, then, that 2021 was the bounceback year many people expected.
OUT OF HOME (OOH) DURING COVID-19
January 13, 2022
2021 was definitely a “rebound year” as we all saw a lot of positives after what happened the year prior – and 2022 should be even better. Here's what we're seeing.
BRANDING VS PERFORMANCE MEDIA: FINDING THE RIGHT MIX FOR YOUR BRAND
January 3, 2022
Our panel of experts discuss the age-old question: What is the correct mix of branding (awareness) and performance (conversion) media for my brand??? We discuss how the customer journey, a brand's maturity and life stage, a test and learn mentality, and robust measurement are all critical to a brand finding this perfect media mix.
PRODUCT MADNESS SPEAKS ON SOCIAL CASINO SUCCESS STRATEGIES, COVID-19, iOS 14.5, AND MORE
November 2, 2021
Social Casino games are booming, but Apple’s privacy push threatens the health of the market. To continue to grow, marketers have had to learn new ways to reach users. No one knows this better than Saikala Sultanova, Senior Director of UA & Growth at Product Madness.
NEW AD CAMPAIGN ASKS COLORADANS “ARE YOU READY TO RISE?”
October 26, 2021
In partnership with SE2, Generator Media + Analytics, and Lumenati, the Colorado Workforce Development Council (CWDC) and state agency partners have launched a new initiative – called Ready to Rise – that builds on the CWDC’s ongoing efforts to develop our workforce to speed our recovery and rebuild a more just and resilient Colorado.
THE TARGET CPA HYPE IS REAL: A CHECKLIST FOR MARKETERS
September 15, 2021
Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results.
HOW BRANDS SHOULD USE NEW INSTAGRAM AND LINKEDIN PRONOUN FIELDS
August 23, 2021
There are two potential outcomes when it comes to marketing based on pronouns. Only one is good.
THREE WAYS ADVERTISERS CAN CAPITALIZE ON IMPROVED TV ATTRIBUTION
August 9, 2021
When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly eclipse the 50% mark by the end of 2021. But where do the rest of the ad dollars go?
What the Opt-In World Says About the Future of Personalization
June 28, 2021
The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence for advertisers.
HAIL TO THE INTERNS! PART II
June 11, 2021
We’re delighted to welcome new interns to Generator for the second time in 2021.
WELCOME TO OUR NEW NEWEST GENERATORS
June 3, 2021
We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of “Team Generator.”
A GUIDE TO SLICING AND DICING YOUR CRM DATA
May 12, 2021
With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and dice the valuable data in their CRMs. The practice can offer insights into untapped markets with great potential for sales.
Using CRM To Optimize Media, Abate Privacy Concerns
April 28, 2021
In marketing, data is king (and will continue to be king). But for the king to reign well, there must be privacy.
THREE NEW CLIENTS HAVE US SMILING…BRIGHTLY!
April 22, 2021
Among our reasons for optimism in 2021 is the exciting news that three new clients have named Generator as their media agency of record.
WHAT’S NEW IN THE INDUSTRY? ASK ERIKA.
March 29, 2021
Generator VP of Communications Strategy Erika Cramer was a featured guest panelist at the recent InMarket Digital Marketing Summit.