Advertising on TikTok has become a popular way for businesses to reach a younger audience, but is it safe? The short answer is yes, it is generally safe to advertise on TikTok. However, there are certain risks that businesses should be aware of before diving into the platform.

The Out of Home Advertising Association of America (OAAA), OOH’s national trade association, has partnered with leading financial advisory firm Solomon Partners to release advertising effectiveness findings.  The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats.

The California Privacy Rights Act (CPRA) is a new privacy law that went into effect on January 1, 2023, that affects businesses that collect and process the personal information of California residents. While the law is aimed at protecting the privacy of individuals, it also has significant implications for marketing, particularly for businesses that rely on data-driven marketing strategies. Here are some of the key ways that the CPRA affects marketing and how brands can navigate the new rules.

We explore the world of artificial intelligence and the implications it has on media commerce. We introduce ChatGPT, a state-of-the-art language model developed by OpenAI, and take a closer look at how it works and its potential applications in the field. From customer service to content creation, the possibilities of ChatGPT are endless. Join us as we delve into the exciting world of AI and media commerce, and discuss future implications of this revolutionary technology that is ChatGPT.

Considering recessionary rumors, brands must invest in new strategies for attracting customers. It’ll be critical to navigate changing behavior and protect your bottom line. Luckily, the right marketing tactics can help you sustain even during an economic downturn. Here are three tips for recession-era marketing.

At Generator Media + Analytics, we are excited to explore the capabilities of ChatGPT, a state-of-the-art language generation model developed by OpenAI. As a forward-thinking agency, we believe that ChatGPT has the potential to revolutionize the field of marketing and advertising in several ways, here are our five most important considerations for brands when utilizing ChatGPT.

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It offers a number of new features and improvements over the previous version, making it an even more powerful tool for businesses of all sizes. Here are the top 5 things companies should know about GA4.

History shows economic challenges are cyclical. If brands can learn the lessons in this time of uncertainty and play into its challenges rather than shying away, they can actively steer their businesses into a stronger position where and when it really matters.

The fact that the U.S. is in a period of economic volatility and vulnerability is no secret. Whether you are already struggling with rising costs or have yet to feel the blow, a recession is looming. You will have to navigate continued labor shortages, inflation, and supply chain disruption for the undetermined future. But there is a silver lining!

Elon Musk, who is currently making history in space, has purchased Twitter for $30 billion. While the purchase price is high and Musk hasn't said exactly why he bought it, we can make some guesses about what could happen next. Based on his past behavior, here's what brands should expect from their new Twitter ads overlord.

While recessions are temporary, a company’s lack of preparation can have long-term impacts on its reputation and success. Consumers are pickier than ever with their purchases during a recession. Plus, inflation causes the price of raw materials to go up, making it hard to compete. Companies need to carefully consider their marketing strategies now to avoid damaging their ability to get ahead of the recession.

Uber's new advertising platform is designed to give brands direct access to their customers through targeted marketing efforts. The platform allows advertisers to reach consumers based on where they are located, what they do and what interests them. It also offers a variety of options for reaching specific audiences, including those who have used Uber in the past or have taken trips similar to what an advertiser wants to promote. We decided to take a look at some of the benefits and considerations for brands looking to get started with Uber’s new advertising platform.

Join Generator Media + Analytics, Google, InMarket, and BlockBoard as we discuss how brands can find success through economic adversity, inflation, and a potential recession.

As prices continue to rise, consumers are making conscious cutbacks to make their dollars stretch further. Some key areas that consumers cite to save money include things like take-out meals, cutting back on food/grocery spend, purchasing less overall and putting off major purchases like home repairs, renovations, or upgrades.

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and buying earlier than ever. In 2021, Google found that 31 percent of people had begun holiday shopping by June. Prepare for the pre-summer Christmas decorations!

Measuring the success of advertising requires a look at the entire funnel. When this becomes the focus, brands engage with consumers in more relevant, tailored ways — and that leads to results.

A lot of questions surround the hype of the metaverse, with major players such as Epic Games raising $2 billion for its kid-friendly metaverse initiative, Facebook changing its name to Meta, and Snapchat trying to make a splash with its augmented reality glasses. Is the metaverse just a playground for technophiles and gamers? Is it simply a fad, or is it here to stay?

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to.

Despite the rise of streaming, video broadcasts will still be available over the air for anybody with an antenna, but the strategy to reach audiences will change. With more than half of YouTube viewers watching on connected TVs and NBC’s Peacock bulking up to provide one of the most extensive streaming services, the need for holistic video strategies in which linear and digital TV coexist is clear. Here are three.

In this session of the Rise|Set Summit, we host a panel of experts to discuss one of the most dynamic and evolving trends within our industry, audience science and media targeting. From privacy legislation and COVID-19 to the Metaverse and how to predict the future, we discuss the hot topic items that you need to know when approaching the ever-changing subject of audience science.

The past few years have taught the world that a lot can change in 12 months, especially with a global pandemic in the mix.

The way advertisers need to think about privacy is changing. Internet users, long resigned to the fact that their data is simply available to anyone who wants it, are starting to wake up. In one recent survey, 86% of respondents said they feel a growing concern about data privacy, and 78% said they were worried about the amount of data being collected.

One trend that has defined marketing in recent years is direct-to-consumer. Across the world, we’re seeing a clear shift away from big, centralized e-commerce giants to a model where customers purchase their goods directly from the manufacturer.

The TLDR version? The adtech industry is continuously evolving, and both advertisers and brands will have to stay on their toes to get the results they seek.

The chance that someone will make a purchase often increases exponentially when taking a more personalized and localized approach to marketing. Technologies like dynamic creative optimization, targeting, and automation make this process seamless for large and small brands alike, says Adam Ortman, SVP of Growth & Innovation, Generator Media + Analytics.