Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results.

There are two potential outcomes when it comes to marketing based on pronouns. Only one is good.

When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly eclipse the 50% mark by the end of 2021. But where do the rest of the ad dollars go?

The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence for advertisers.

We’re delighted to welcome new interns to Generator for the second time in 2021.

We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of “Team Generator.”

With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and dice the valuable data in their CRMs. The practice can offer insights into untapped markets with great potential for sales.

In marketing, data is king (and will continue to be king). But for the king to reign well, there must be privacy.

Among our reasons for optimism in 2021 is the exciting news that three new clients have named Generator as their media agency of record.

Generator VP of Communications Strategy Erika Cramer was a featured guest panelist at the recent InMarket Digital Marketing Summit.

Twice yearly, Generator’s Rise | Set Summit Series welcomes clients and partners into our virtual doors to discuss overarching trends and insights, agency-wide innovation and opportunities, and emerging tech that will impact our industry.

This month, Generator welcomes our 2021 interns; Taylor Koroghlian, Divneet Lamba, and Emily Thompson...

Marketing technology is growing and evolving in amazing ways. For many businesses, technology has been a gift. But for agencies, it’s been a gift and a curse. Agencies can use technology to manage campaigns more efficiently, drive better results, and deliver deeper insights to their clients.

Swiss artisanal brand Stella Watch Company engaged Generator in late 2020 with a project to support a Kickstarter campaign promoting advance orders for a new product.

As complex and data-driven the world of SEO may seem, at the end of the day, it’s all about understanding your customer’s emotions and desires--what makes them tick?  

If you want to grow your business in 2021, you need to understand the relevant trends. This means keeping up with changes to marketing tools, design elements, and technology. Here are tips from the online small business community for keeping up with trends in 2021.

Since the late 90’s, third-party cookies have enabled marketers to track consumers across websites, collecting detailed demographic and behavioral data to retarget them across multiple channels.

Generator is proud to welcome Owl’s Brew to our family of clients. Founded by two tea sommeliers, the company makes Owl’s Brew Boozy Teas and Owl’s Brew Mixers, crafted with care, transparency, and real ingredients. You can find their products in retail stores, at The Owl’s Brew Shop (online) and through select beverage delivery services. We’ll be enjoying Owl’s Brew during our weekly (virtual) Happy Hours, among other occasions!

Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.

Right as TikTok became the biggest thing to hit social media, it also became the center of controversy. The platform’s bumpy relationship with the Trump administration keeps unfolding, and it’s unclear how this battle will resolve. Meanwhile, brands and their agency partners are left worrying about the marketing dollars they’ve funneled into the platform and what this means for their futures.

The COVID-19 pandemic has put the U.S. economy through the wringer, and the impact has sent shockwaves through the agency world. According to the Interactive Advertising Bureau, 46% of media buyers, planners, and brands were forced to adjust their ad spend this year — and 24% of them halted spending altogether. 

Last week, we hosted the first in a series of webinar summits based on our Rise | Set agency newsletter. Google delivered a compelling presentation, “Helping CMOs in Today’s Uncertain Market.”

As many of you have seen in the news these past weeks, many voices have called for businesses to remove their ad business on Facebook and other social media platforms during the month of July in response to the civil rights movements occurring across the world, stating that “Facebook has not done enough to stop racism across its platform”.

Generator is proud to welcome two companies to our client roster this month. Quantic School of Business and Technology offers accredited MBA programs delivered on computers and mobile devices in bite-size, interactive lessons.

Are paid cable and linear TV on the way out? The numbers would certainly suggest it. There has been a massive migration from linear TV packages to subscription-based services, with more than 6 million cable and satellite subscribers cutting the cord in 2019. By 2021, an estimated 50 million people will abandon their cable and satellite subscriptions. In response to this shift, numerous broadcast companies have released their own digital offerings: Disney+, Apple TV+, CBS All Access, HBO Now, and countless others.