NEWS

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NEWS ARCHIVE

OUT OF HOME (OOH) DURING COVID-19

2021 was definitely a “rebound year” as we all saw a lot of positives after what happened the year prior – and 2022 should be even better. Here's what we're seeing.

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BRANDING VS PERFORMANCE MEDIA: FINDING THE RIGHT MIX FOR YOUR BRAND

Our panel of experts discuss the age-old question: What is the correct mix of branding (awareness) and performance (conversion) media for my brand??? We discuss how the customer journey, a brand's maturity and life stage, a test and learn mentality, and robust measurement are all critical to a brand finding this perfect media mix.

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PRODUCT MADNESS SPEAKS ON SOCIAL CASINO SUCCESS STRATEGIES, COVID-19, iOS 14.5, AND MORE

Social Casino games are booming, but Apple’s privacy push threatens the health of the market. To continue to grow, marketers have had to learn new ways to reach users. No one knows this better than Saikala Sultanova, Senior Director of UA & Growth at Product Madness.

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NEW AD CAMPAIGN ASKS COLORADANS “ARE YOU READY TO RISE?”

In partnership with SE2, Generator Media + Analytics, and Lumenati, the Colorado Workforce Development Council (CWDC) and state agency partners have launched a new initiative – called Ready to Rise – that builds on the CWDC’s ongoing efforts to develop our workforce to speed our recovery and rebuild a more just and resilient Colorado.

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THE TARGET CPA HYPE IS REAL: A CHECKLIST FOR MARKETERS

Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results.

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HOW BRANDS SHOULD USE NEW INSTAGRAM AND LINKEDIN PRONOUN FIELDS

There are two potential outcomes when it comes to marketing based on pronouns. Only one is good.

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THREE WAYS ADVERTISERS CAN CAPITALIZE ON IMPROVED TV ATTRIBUTION

When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly eclipse the 50% mark by the end of 2021. But where do the rest of the ad dollars go?

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What the Opt-In World Says About the Future of Personalization

The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence for advertisers.

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HAIL TO THE INTERNS! PART II

We’re delighted to welcome new interns to Generator for the second time in 2021.

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WELCOME TO OUR NEW NEWEST GENERATORS

We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of “Team Generator.”

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