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NEWS ARCHIVE

WHAT ADVERTISERS SHOULD EXPECT FROM ELON MUSK’S PURCHASE OF TWITTER

Elon Musk, who is currently making history in space, has purchased Twitter for $30 billion. While the purchase price is high and Musk hasn't said exactly why he bought it, we can make some guesses about what could happen next. Based on his past behavior, here's what brands should expect from their new Twitter ads overlord.

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4 MARKETING STRATEGIES TO STAY AHEAD OF THE RECESSION

While recessions are temporary, a company’s lack of preparation can have long-term impacts on its reputation and success. Consumers are pickier than ever with their purchases during a recession. Plus, inflation causes the price of raw materials to go up, making it hard to compete. Companies need to carefully consider their marketing strategies now to avoid damaging their ability to get ahead of the recession.

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3 THINGS TO CONSIDER BEFORE LAUNCHING UBER’S NEW ADVERTISING CAMPAIGNS

Uber's new advertising platform is designed to give brands direct access to their customers through targeted marketing efforts. The platform allows advertisers to reach consumers based on where they are located, what they do and what interests them. It also offers a variety of options for reaching specific audiences, including those who have used Uber in the past or have taken trips similar to what an advertiser wants to promote. We decided to take a look at some of the benefits and considerations for brands looking to get started with Uber’s new advertising platform.

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ECONOMIC ADVERSITY: HOW BRANDS SUCCEED

Join Generator Media + Analytics, Google, InMarket, and BlockBoard as we discuss how brands can find success through economic adversity, inflation, and a potential recession.

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FIVE KEY MEDIA PRINCIPLES TO NAVIGATING ECONOMIC UNCERTAINTY & THE RECESSION

As prices continue to rise, consumers are making conscious cutbacks to make their dollars stretch further. Some key areas that consumers cite to save money include things like take-out meals, cutting back on food/grocery spend, purchasing less overall and putting off major purchases like home repairs, renovations, or upgrades.

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THE BEST TIME TO START PREPARING FOR THE 2022 HOLIDAY SEASON WAS YESTERDAY

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and buying earlier than ever. In 2021, Google found that 31 percent of people had begun holiday shopping by June. Prepare for the pre-summer Christmas decorations!

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DEVELOP A MEDIA MIX THAT MARKETERS ARE LOOKING FOR TO DRIVE RESULTS

Measuring the success of advertising requires a look at the entire funnel. When this becomes the focus, brands engage with consumers in more relevant, tailored ways — and that leads to results.

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DON’T FEAR THE METAVERSE – WE’VE BEEN THROUGH THIS BEFORE

A lot of questions surround the hype of the metaverse, with major players such as Epic Games raising $2 billion for its kid-friendly metaverse initiative, Facebook changing its name to Meta, and Snapchat trying to make a splash with its augmented reality glasses. Is the metaverse just a playground for technophiles and gamers? Is it simply a fad, or is it here to stay?

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NEW APPROACHES TO DIGITAL ADVERTISING AFTER THIRD-PARTY COOKIES ARE NO MORE

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to.

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WHY LINEAR TV COULD BE THE ANSWER TO CORD-CUTTERS’ STREAMING FATIGUE

Despite the rise of streaming, video broadcasts will still be available over the air for anybody with an antenna, but the strategy to reach audiences will change. With more than half of YouTube viewers watching on connected TVs and NBC’s Peacock bulking up to provide one of the most extensive streaming services, the need for holistic video strategies in which linear and digital TV coexist is clear. Here are three.

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