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NEWS ARCHIVE

IS TIKTOK SAFE FOR YOUR BRAND’S MEDIA DOLLARS?

Advertising on TikTok has become a popular way for businesses to reach a younger audience, but is it safe? The short answer is yes, it is generally safe to advertise on TikTok. However, there are certain risks that businesses should be aware of before diving into the platform.

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THE STATE OF OUT OF HOME (OOH) ADVERTISING 2023

The Out of Home Advertising Association of America (OAAA), OOH’s national trade association, has partnered with leading financial advisory firm Solomon Partners to release advertising effectiveness findings.  The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats.

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CALIFORNIA PRIVACY RIGHTS ACT (CPRA), IS YOUR BRAND PREPARED?

The California Privacy Rights Act (CPRA) is a new privacy law that went into effect on January 1, 2023, that affects businesses that collect and process the personal information of California residents. While the law is aimed at protecting the privacy of individuals, it also has significant implications for marketing, particularly for businesses that rely on data-driven marketing strategies. Here are some of the key ways that the CPRA affects marketing and how brands can navigate the new rules.

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RISE|SET FIRESIDE CHAT – WHAT IS CHAT GPT??? AI AND COMMERCE MEDIA IMPLICATIONS

We explore the world of artificial intelligence and the implications it has on media commerce. We introduce ChatGPT, a state-of-the-art language model developed by OpenAI, and take a closer look at how it works and its potential applications in the field. From customer service to content creation, the possibilities of ChatGPT are endless. Join us as we delve into the exciting world of AI and media commerce, and discuss future implications of this revolutionary technology that is ChatGPT.

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HOW MARKETING SHOULD CHANGE DURING AN ECONOMIC DOWNTURN

Considering recessionary rumors, brands must invest in new strategies for attracting customers. It’ll be critical to navigate changing behavior and protect your bottom line. Luckily, the right marketing tactics can help you sustain even during an economic downturn. Here are three tips for recession-era marketing.

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WHAT IS CHATGPT??? OUR TOP 5 MARKETING CONSIDERATIONS

At Generator Media + Analytics, we are excited to explore the capabilities of ChatGPT, a state-of-the-art language generation model developed by OpenAI. As a forward-thinking agency, we believe that ChatGPT has the potential to revolutionize the field of marketing and advertising in several ways, here are our five most important considerations for brands when utilizing ChatGPT.

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THE TOP 5 THINGS BRANDS SHOULD KNOW ABOUT GOOGLE ANALYTICS 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It offers a number of new features and improvements over the previous version, making it an even more powerful tool for businesses of all sizes. Here are the top 5 things companies should know about GA4.

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CAN BRANDS MAKE THEMSELVES RECESSION-PROOF?

History shows economic challenges are cyclical. If brands can learn the lessons in this time of uncertainty and play into its challenges rather than shying away, they can actively steer their businesses into a stronger position where and when it really matters.

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HOW TO MAINTAIN WINNING MARKETING DURING ECONOMIC ADVERSITY

The fact that the U.S. is in a period of economic volatility and vulnerability is no secret. Whether you are already struggling with rising costs or have yet to feel the blow, a recession is looming. You will have to navigate continued labor shortages, inflation, and supply chain disruption for the undetermined future. But there is a silver lining!

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WHAT ADVERTISERS SHOULD EXPECT FROM ELON MUSK’S PURCHASE OF TWITTER

Elon Musk, who is currently making history in space, has purchased Twitter for $30 billion. While the purchase price is high and Musk hasn't said exactly why he bought it, we can make some guesses about what could happen next. Based on his past behavior, here's what brands should expect from their new Twitter ads overlord.

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