NEWS

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NEWS ARCHIVE

THE TARGET CPA HYPE IS REAL: A CHECKLIST FOR MARKETERS

Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results.

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HOW BRANDS SHOULD USE NEW INSTAGRAM AND LINKEDIN PRONOUN FIELDS

There are two potential outcomes when it comes to marketing based on pronouns. Only one is good.

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THREE WAYS ADVERTISERS CAN CAPITALIZE ON IMPROVED TV ATTRIBUTION

When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly eclipse the 50% mark by the end of 2021. But where do the rest of the ad dollars go?

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What the Opt-In World Says About the Future of Personalization

The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence for advertisers.

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HAIL TO THE INTERNS! PART II

We’re delighted to welcome new interns to Generator for the second time in 2021.

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WELCOME TO OUR NEW NEWEST GENERATORS

We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of “Team Generator.”

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A GUIDE TO SLICING AND DICING YOUR CRM DATA

With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and dice the valuable data in their CRMs. The practice can offer insights into untapped markets with great potential for sales.

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Using CRM To Optimize Media, Abate Privacy Concerns

In marketing, data is king (and will continue to be king). But for the king to reign well, there must be privacy.

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THREE NEW CLIENTS HAVE US SMILING…BRIGHTLY!

Among our reasons for optimism in 2021 is the exciting news that three new clients have named Generator as their media agency of record.

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WHAT’S NEW IN THE INDUSTRY? ASK ERIKA.

Generator VP of Communications Strategy Erika Cramer was a featured guest panelist at the recent InMarket Digital Marketing Summit.

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