NEWS

As featured in

NEWS ARCHIVE

DON’T FEAR THE METAVERSE – WE’VE BEEN THROUGH THIS BEFORE

A lot of questions surround the hype of the metaverse, with major players such as Epic Games raising $2 billion for its kid-friendly metaverse initiative, Facebook changing its name to Meta, and Snapchat trying to make a splash with its augmented reality glasses. Is the metaverse just a playground for technophiles and gamers? Is it simply a fad, or is it here to stay?

Read More

NEW APPROACHES TO DIGITAL ADVERTISING AFTER THIRD-PARTY COOKIES ARE NO MORE

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to.

Read More

WHY LINEAR TV COULD BE THE ANSWER TO CORD-CUTTERS’ STREAMING FATIGUE

Despite the rise of streaming, video broadcasts will still be available over the air for anybody with an antenna, but the strategy to reach audiences will change. With more than half of YouTube viewers watching on connected TVs and NBC’s Peacock bulking up to provide one of the most extensive streaming services, the need for holistic video strategies in which linear and digital TV coexist is clear. Here are three.

Read More

AUDIENCE SCIENCE: THE EVOLVING MEDIA TARGETING LANDSCAPE

In this session of the Rise|Set Summit, we host a panel of experts to discuss one of the most dynamic and evolving trends within our industry, audience science and media targeting. From privacy legislation and COVID-19 to the Metaverse and how to predict the future, we discuss the hot topic items that you need to know when approaching the ever-changing subject of audience science.

Read More

THE REVOLVING ADVERTISING, MARKETING, AND MEDIA LANDSCAPE

The past few years have taught the world that a lot can change in 12 months, especially with a global pandemic in the mix.

Read More

HOW IS THE EVOLUTION OF PRIVACY EXPECTED TO IMPACT ADVERTISING IN 2022?

The way advertisers need to think about privacy is changing. Internet users, long resigned to the fact that their data is simply available to anyone who wants it, are starting to wake up. In one recent survey, 86% of respondents said they feel a growing concern about data privacy, and 78% said they were worried about the amount of data being collected.

Read More

MEDIA TARGETING IS FUELING THE D2C EXPLOSION WHILE DRIVING RETAIL SUCCESS

One trend that has defined marketing in recent years is direct-to-consumer. Across the world, we’re seeing a clear shift away from big, centralized e-commerce giants to a model where customers purchase their goods directly from the manufacturer.

Read More

4 STEPS TO MAKE ANY NEW ADTECH INITIATIVE A SUCCESS

The TLDR version? The adtech industry is continuously evolving, and both advertisers and brands will have to stay on their toes to get the results they seek.

Read More

3 WAYS TO LEVERAGE TECHNOLOGY TO HYPER-LOCALIZE YOUR CAMPAIGNS

The chance that someone will make a purchase often increases exponentially when taking a more personalized and localized approach to marketing. Technologies like dynamic creative optimization, targeting, and automation make this process seamless for large and small brands alike, says Adam Ortman, SVP of Growth & Innovation, Generator Media + Analytics.

Read More

WHAT IS AUDIENCE SCIENCE AND WHAT DOES IT MEAN FOR MARKETERS

Understanding your audience is at the very heart of effective marketing. With a good grasp of who your customers are, what they want, their pain points, and their unique attributes, you can build a rock-solid marketing strategy that speaks directly to them.

Read More