BRANDING VS PERFORMANCE MEDIA: FINDING THE RIGHT MIX FOR YOUR BRAND Our panel of experts discuss the age-old question: What is the correct mix of branding (awareness)… PRODUCT MADNESS SPEAKS ON SOCIAL CASINO SUCCESS STRATEGIES, COVID-19, iOS 14.5, AND MORE Social Casino games are booming, but Apple’s privacy push threatens the health of the market. To… NEW AD CAMPAIGN ASKS COLORADANS “ARE YOU READY TO RISE?” In partnership with SE2, Generator Media + Analytics, and Lumenati, the Colorado Workforce Development Council (CWDC) and state agency… THE TARGET CPA HYPE IS REAL: A CHECKLIST FOR MARKETERS Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI… HOW BRANDS SHOULD USE NEW INSTAGRAM AND LINKEDIN PRONOUN FIELDS There are two potential outcomes when it comes to marketing based on pronouns. Only one is… THREE WAYS ADVERTISERS CAN CAPITALIZE ON IMPROVED TV ATTRIBUTION When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of… Load More
