This Spring will be our 10th year. What better way to celebrate than earn the trust of three more new clients at the Agency: FreshPet, PetPlan and TrueCitrus. Perhaps we need to open up another agency with all our pet-related business…. “Ruff Ruff and Meow Advertising”? FreshPet is the only brand of fresh, refrigerated pet food nationwide. Our client identified an opportunity to improve the pet food market and introduced fresh food as a healthy alternative to dry or canned food. We’re pleased to be managing their advertising campaign which includes a national television component to drive retail activity. PetPlan, a leading pet health care and insurance company located in Philadelphia, has selected the Agency to develop and activate a national direct-to-consumer campaign. TrueCitrus, a 100% natural alternative to Crystal Light and other powered drink mixes, is a fast growing challenger brand available at Walmart, Whole Foods and other national chains. We are excited to be part of the Agency team developing their first national advertising campaign debuting in 2012.