Synapse
Synapse is Generator’s proprietary intelligence platform that powers better judgment. By integrating marketing, media, and business data into a unified intelligence layer, Synapse reveals untapped opportunity, identifies waste, and guides smarter investment decisions.
Synapse powers Generator’s growth architecture.
Helping brands reveal what drives performance, architect smarter investment strategies, and optimize investment for business impact.
Synapse inspires decisioning confidence with AI/ML technologies across three tiers: IMPULSE surfaces high-motivation audiences through AI-native synthetic research and predictive traits. INSIGHT delivers high-value answers via unified reporting, AI-native analytics, and forecasting. IMPACT drives high-quality outcomes through agile MMM, causal impact modeling, and applied optimizations. Capabilities Powered by Synapse:
- Go beyond surface-level insights: Dive deep into your data to reveal hidden opportunities.
- Model complex scenarios: Understand the potential impact of different strategies.
- Drive continuous optimization: Adapt and improve your campaigns in real-time.
Synapse integrates multiple intelligence modules to create a single source of marketing truth.
Synapse: A fully customized Marketing & Media dashboard displaying all your sales, marketing, and media activity, and on-going KPI measurement and calculations – with real-time updates available 24/7.
Synapse+: Real-Time full-funnel Attribution Analytics, customized dynamic multi-touch attribution modeling, and media engagement mapping.
SynapseDiscover: Fully customized and commissioned in-market branded surveying. End-to-end survey management: planning, construction, distribution, collection, and analysis of quantitative and qualitative responses.
SynapseEdge: Near Real-Time Ongoing Competitive and Creative Monitoring across measured media.
Synapse360: It’s your “one point of truth” aggregating all your marketing data in one place, including a sophisticated mapping feature which shows your retail penetration and sales down to the store level.
SynapseBoost: Our Media Mix Modeling solution that evaluates historical data to determine the effectiveness of each media channel in driving consumer behavior and ROI, allowing for the optimization of a media mix for maximum profitability.
Certified By
