THE TARGET CPA HYPE IS REAL: A CHECKLIST FOR MARKETERS Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI… HOW BRANDS SHOULD USE NEW INSTAGRAM AND LINKEDIN PRONOUN FIELDS There are two potential outcomes when it comes to marketing based on pronouns. Only one is… THREE WAYS ADVERTISERS CAN CAPITALIZE ON IMPROVED TV ATTRIBUTION When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of… What the Opt-In World Says About the Future of Personalization The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence… HAIL TO THE INTERNS! PART II We’re delighted to welcome new interns to Generator for the second time in 2021. WELCOME TO OUR NEW NEWEST GENERATORS We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of… Load More
