THE STATE OF OUT OF HOME (OOH) ADVERTISING 2023 The Out of Home Advertising Association of America (OAAA), OOH’s national trade association, has partnered with leading financial advisory… CALIFORNIA PRIVACY RIGHTS ACT (CPRA), IS YOUR BRAND PREPARED? The California Privacy Rights Act (CPRA) is a new privacy law that went into effect on… RISE|SET FIRESIDE CHAT – WHAT IS CHAT GPT??? AI AND COMMERCE MEDIA IMPLICATIONS We explore the world of artificial intelligence and the implications it has on media commerce. We… HOW MARKETING SHOULD CHANGE DURING AN ECONOMIC DOWNTURN Considering recessionary rumors, brands must invest in new strategies for attracting customers. It’ll be critical to… WHAT IS CHATGPT??? OUR TOP 5 MARKETING CONSIDERATIONS At Generator Media + Analytics, we are excited to explore the capabilities of ChatGPT, a state-of-the-art… THE TOP 5 THINGS BRANDS SHOULD KNOW ABOUT GOOGLE ANALYTICS 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It offers… Load More