THE TARGET CPA HYPE IS REAL: A CHECKLIST FOR MARKETERS

by Adam Ortman, VP Growth & Innovation, Generator Media + Analytics This…


HOW BRANDS SHOULD USE NEW INSTAGRAM AND LINKEDIN PRONOUN FIELDS

by Adam Ortman, VP Growth & Innovation, Generator Media + Analytics This…


THREE WAYS ADVERTISERS CAN CAPITALIZE ON IMPROVED TV ATTRIBUTION

This article was written by Adam Ortman, VP Growth & Innovation, Generator…


What the Opt-In World Says About the Future of Personalization

by Adam Ortman, VP Growth & Innovation, Generator Media + Analytics This…


HAIL TO THE INTERNS! PART II

We’re delighted to welcome new interns to Generator for the second time in…


WELCOME TO OUR NEW NEWEST GENERATORS

We’re very pleased to be joined by Quan Pham and Christal Richards, the newest…


A GUIDE TO SLICING AND DICING YOUR CRM DATA

This article was written by Adam Ortman, Group Director of Innovation &…


Using CRM To Optimize Media, Abate Privacy Concerns

This article was written by Adam Ortman, Group Director, Analytics, Innovation…


THREE NEW CLIENTS HAVE US SMILING…BRIGHTLY!

Among our reasons for optimism in 2021 is the exciting news that three new…


WHAT’S NEW IN THE INDUSTRY? ASK ERIKA.

Generator VP of Communications Strategy Erika Cramer was a featured guest…