Dumbest Fight In Marketing: Brand Vs. Performance Michael Farasciano on why brand and performance were never opposing strategies—and why growth depends on integrating… Optimization Is Quietly Killing Marketing Creativity A relentless focus on what is easiest to track can make marketing efficient, optimized—and completely forgettable. The Most Expensive Number in Media Is the One Nobody Saw Reach proves an ad was served. Attention reveals whether it mattered. Erika Cramer makes the case… AI Isn’t Threatening Agencies. It’s Exposing Where They Create Value. AI is not eliminating agency value—it is revealing where that value truly lives. Nathan Perez explains… Has the Agency Pitch Process Become Too Good at Measuring the Wrong Things? Agency reviews have never been more sophisticated—but are they measuring the wrong things? Tobias Wolf argues…
