August has proved busy and productive for Generator. Two new companies engaged us to manage media for their new consumer products, in the financial services and home furnishings categories. They’re not even available yet, so we’ll have more to say about them in the months ahead. And we were happy to have offered full time positions to all four of our summer interns. A permanent “Welcome!” to Eddie Gonzalez, Noelle Khan, Jenny Patel, and Shannon Vesprani.
More thinking
EMBRACE THE FUTURE OF ADVERTISING: THE ERA OF COOKIELESS TARGETING
In this quarter's session, we delve into the crucial issue of cookieless tracking, analytics, and targeting. As marketing leads from…
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HOW AI IS IMPACTING MARKETING AND ADVERTISING
Artificial intelligence (AI) is rapidly becoming a driving force in the field of marketing and advertising. With the ability to…
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THE IMPORTANCE OF CREATING RECESSION-PROOF MEDIA CAMPAIGNS
The recession of 2009 was a wake-up call for many businesses. Unfortunately, it came at a time when many companies…
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