NEW APPROACHES TO DIGITAL ADVERTISING AFTER THIRD-PARTY COOKIES ARE NO MORE With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics,… WHY LINEAR TV COULD BE THE ANSWER TO CORD-CUTTERS’ STREAMING FATIGUE Despite the rise of streaming, video broadcasts will still be available over the air for anybody… AUDIENCE SCIENCE: THE EVOLVING MEDIA TARGETING LANDSCAPE In this session of the Rise|Set Summit, we host a panel of experts to discuss one… THE REVOLVING ADVERTISING, MARKETING, AND MEDIA LANDSCAPE The past few years have taught the world that a lot can change in 12 months,… HOW IS THE EVOLUTION OF PRIVACY EXPECTED TO IMPACT ADVERTISING IN 2022? The way advertisers need to think about privacy is changing. Internet users, long resigned to the… MEDIA TARGETING IS FUELING THE D2C EXPLOSION WHILE DRIVING RETAIL SUCCESS One trend that has defined marketing in recent years is direct-to-consumer. Across the world, we’re seeing… Load More
