Generator Media + Analytics Rebrands as “Generator,” Reflecting Evolution into a Media Intelligence–Driven Growth Partner

New York, NY — March 18, 2026

Generator Media + Analytics today announced it is rebranding as Generator, a move that reflects the agency’s evolution beyond traditional media services into a growth partner powered by media intelligence.

Over the past several years, Generator has expanded its capabilities across strategy, analytics, technology, and investment, helping brands navigate an increasingly complex and automated media landscape. The new name simplifies the agency’s identity while more accurately representing the breadth of its offering and the role it plays in driving client growth.

“As execution becomes increasingly automated, the real differentiator isn’t scale or specialization it’s clarity, judgment, and the ability to connect signals to growth,” said Mike Farasciano, CEO of Generator. “That evolution has been happening quietly inside our business for some time. The way we work and the way we help clients grow has expanded well beyond what our original name described.”

Generator positions itself as a growth partner that brings together strategy, analytics, technology, and media investment decisions to help brands move faster and drive measurable outcomes.

“This isn’t a reinvention,” Farasciano added. “It’s the name catching up to the company we’ve already built, and the future we’re continuing to build toward.”

The rebrand will roll out across all company channels, including its website and LinkedIn presence, beginning March 18.

24 Years.

Generator was founded in 2002 as Gotham Direct, built on the principles of accountability and performance.

9.4 TRR Score.

(industry average 7.6). Our clients trust us to manage their marketing investments, drive performance, and scale impact every day.

100%

Independent.

Generator is a 100% independently owned agency with a staff of 45.

65%

Female Owned.

65% of the agency is female owned by Co-Founder, Christine Gilbertie.

How We Work

Generator is 100% independently owned, no holding company, no bias, no conflicts. In a world where everything changes fast, the real differentiator is how fast you change with it. We won’t lock ourselves into closed systems or proprietary tools that age out in 12 months. Instead, we build a connected ecosystem of best-in-class partners that evolve as we and our clients do.

Our principal partners are active on every account. We act like owners, lose sleep over details, and fix small issues before they become big problems, because your business is personal to us. With built-in accountability and layered checks and balances, we catch pacing issues, overages, or underperformance before they ever reach you.

Our Culture

We promote a highly collaborative culture where every voice is heard and valued. Our mindset is characterized by a persistent drive to innovate, a willingness to test and learn, and the ability to move quickly as a situation dictates. We actually give a sh*t, and that energy defines everything we do, from the strategies we build to the partnerships we nurture.