Flight 1:
• Leveraged DR national cable
• Conducted advanced audience research to dictate initial
network selection
• Utilized :15, :30, :45 second creative lengths
• Activated an “always-on” strategy throughout the flight
• in-flight optimization of day part by creative mix,
network mix, etc. in-flight

Flight 2 (optimized):
• Launched with optimized network mix and learnings
from flight 1
• Incorporated syndication and broadcast along side
national cable
• Implemented a flighting strategy inclusive of a 2-week
hiatus to further prove impact on app volumes
• Removed :45 creative length due to under performance,
upweighting :30s
• Optimized buy by day part, creative mix, network mix,
etc. in-flight