egglife began advertising on Instacart for the first time Jan ‘22.  Utilizing sponsored Product ads enabled egglife to put its products in front of millions of Instacart customers to drive sales and repeat.

In setting up the campaign, Generator strategically selected keywords based on top-performing search queries from historical SEM data.  Additionally, Generator ensured that the bid was set to be competitive given that it’s the main driver of discoverability and repeat purchases on the platform.

In-flight optimizations were made to increase bids for the highest traffic-generating keywords such as tortilla and gluten free bread while adjusting the bids for low volume keywords.