NEWS
NEWS ARCHIVE
What the Opt-In World Says About the Future of Personalization
June 28, 2021
The iOS update that sparked a war between tech giants is shaping up to be of tremendous consequence for advertisers.
HAIL TO THE INTERNS! PART II
June 11, 2021
We’re delighted to welcome new interns to Generator for the second time in 2021.
WELCOME TO OUR NEW NEWEST GENERATORS
June 3, 2021
We’re very pleased to be joined by Quan Pham and Christal Richards, the newest members of “Team Generator.”
A GUIDE TO SLICING AND DICING YOUR CRM DATA
May 12, 2021
With startups disrupting nearly every industry, brands must rethink their segmentation approach to stay competitive and begin to slice and dice the valuable data in their CRMs. The practice can offer insights into untapped markets with great potential for sales.
Using CRM To Optimize Media, Abate Privacy Concerns
April 28, 2021
In marketing, data is king (and will continue to be king). But for the king to reign well, there must be privacy.
THREE NEW CLIENTS HAVE US SMILING…BRIGHTLY!
April 22, 2021
Among our reasons for optimism in 2021 is the exciting news that three new clients have named Generator as their media agency of record.
WHAT’S NEW IN THE INDUSTRY? ASK ERIKA.
March 29, 2021
Generator VP of Communications Strategy Erika Cramer was a featured guest panelist at the recent InMarket Digital Marketing Summit.
OUR RISE | SET SUMMIT SERIES CONTINUES
March 1, 2021
Twice yearly, Generator’s Rise | Set Summit Series welcomes clients and partners into our virtual doors to discuss overarching trends and insights, agency-wide innovation and opportunities, and emerging tech that will impact our industry.
HAIL TO THE INTERNS!
February 24, 2021
This month, Generator welcomes our 2021 interns; Taylor Koroghlian, Divneet Lamba, and Emily Thompson...
HOW AGENCIES ARE ABLE TO REMAIN RELEVANT IN AN IN-HOUSE WORLD
February 11, 2021
Marketing technology is growing and evolving in amazing ways. For many businesses, technology has been a gift. But for agencies, it’s been a gift and a curse. Agencies can use technology to manage campaigns more efficiently, drive better results, and deliver deeper insights to their clients.