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Generator Media + Analytics Expanding Programmatic Data-Driven Technology Offerings

June 2015

The company adds MediaMath to its proprietary, in-house services platform NEW YORK - June 22, 2015 - Generator Media + Analytics, a strategic media buying agency specializing in analytics, predictive modeling and enhanced media investment processes is expanding its technology services to 20+ technology partners through its most recent programmatic partnership with MediaMath. This latest partnership enhances Generator’s programmatic offering with the benefits of several new capabilities, including expansive exchange access across mobile, video, and social channels, sophisticated audience and contextual targeting, and a proprietary analytics app, Brain Visualization, which illustrates algorithmic outputs and the value of impressions for an individual user. MediaMath also enables goal-based optimization, driving strategies around, awareness, ROI, retention, and more, and will enhance Generator’s in-house operation with cross-channel visibility and custom attribution models in real-time. The technology can be applied across a range of media tactics, channels, and devices while enhancing audience visualization and reporting visibility. We are thrilled to add MediaMath’s proprietary programmatic opportunity to our suite of technology-based media and analytics platforms. MediaMath has made platform acquisitions over the years that make cookie-less, cross-device solutions possible” said Shattuck Groome, Partner and Chief Media Officer at Generator. Groome added, Generator will be able to seamlessly manage direct partnerships alongside our open exchange buys in one integrated interface. Importantly, we will continue extending these and other benefits to our clients with full details and pricing transparency and without the additional management fees often charged by other agencies. Generator Media’s adoption of programmatic technologies and commitment to driving towards a client’s measureable goals represents the necessary mind shift to be successful in today’s digital landscape,” said Jesse Parker, Vice President for MediaMath. “We look forward to growing our partnership with Generator.”