NEWS

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NEWS ARCHIVE

EMBRACE THE FUTURE OF ADVERTISING: THE ERA OF COOKIELESS TARGETING

In this quarter's session, we delve into the crucial issue of cookieless tracking, analytics, and targeting. As marketing leads from both agencies and brands, you might be well aware that cookieless strategies have become top-of-mind for marketers due to Google's privacy developments.

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THE TOP 7 DIGITAL MEDIA TRENDS CMOS NEED TO KEEP UP WITH IN 2023

Discover the 7 vital media trends for CMOs in 2023 to stay ahead in the digital world. The trends include the rise of connected TV and the need to optimize advertising strategies for streaming platforms. CMOs must focus on data privacy regulations and be transparent in their data collection practices to build trust with customers. Embracing 5G technology offers opportunities for real-time, high-quality video and interactive experiences. The growth of influencer marketing, voice search, cross-channel marketing, and extended reality will drive engaging and personalized customer experiences, fostering business growth in the dynamic digital landscape.

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HOW AI IS IMPACTING MARKETING AND ADVERTISING

Artificial intelligence (AI) is rapidly becoming a driving force in the field of marketing and advertising. With the ability to analyze large amounts of data and make predictions in real-time, AI is helping businesses to better understand their customers and target their advertising efforts more effectively. In this article, we will explore how AI is changing the marketing and advertising landscape and how businesses can harness its power to stay ahead of the competition.

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THE IMPORTANCE OF CREATING RECESSION-PROOF MEDIA CAMPAIGNS

The recession of 2009 was a wake-up call for many businesses. Unfortunately, it came at a time when many companies were already struggling. It wasn't just small businesses that had trouble—even big corporations felt the pain of layoffs and budget cuts as they struggled to stay afloat. But even during these difficult times, brands can still thrive if they learn how to survive in a harsh economic climate. At its core, marketing is about serving customers and meeting their needs through products or services that solve their problems or fulfill their desires. To succeed today requires careful planning, smart strategy and innovation—and lots of testing!

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OMNI-CHANNEL MARKETING: AN INTRODUCTION

Omni-channel marketing is a strategy that allows brands to engage with customers across multiple channels, such as online, in-store, and through mobile devices.  According to shopify, “In 2023, shopping can happen anytime, anywhere—the primary function of retail stores is no longer transactional. Enjoying the in-store experience is the main reason 35% of consumers shop in-store, and another 24% want to interact with products before buying,” while mobile transactions remain critical to a business’s success.

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NETFLIX ADS: WHAT TO CONSIDER

As streaming services continue to dominate the entertainment industry and with advertisers spending nearly $38B globally in 2022, brands are turning to platforms like Netflix to reach their target audiences. However, advertising on Netflix is not the same as traditional television advertising, and there are a few key items that brands should consider in order to make the most of their investment.

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IS TIKTOK SAFE FOR YOUR BRAND’S MEDIA DOLLARS?

Advertising on TikTok has become a popular way for businesses to reach a younger audience, but is it safe? The short answer is yes, it is generally safe to advertise on TikTok. However, there are certain risks that businesses should be aware of before diving into the platform.

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THE STATE OF OUT OF HOME (OOH) ADVERTISING 2023

The Out of Home Advertising Association of America (OAAA), OOH’s national trade association, has partnered with leading financial advisory firm Solomon Partners to release advertising effectiveness findings.  The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats.

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CALIFORNIA PRIVACY RIGHTS ACT (CPRA), IS YOUR BRAND PREPARED?

The California Privacy Rights Act (CPRA) is a new privacy law that went into effect on January 1, 2023, that affects businesses that collect and process the personal information of California residents. While the law is aimed at protecting the privacy of individuals, it also has significant implications for marketing, particularly for businesses that rely on data-driven marketing strategies. Here are some of the key ways that the CPRA affects marketing and how brands can navigate the new rules.

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RISE|SET FIRESIDE CHAT – WHAT IS CHAT GPT??? AI AND COMMERCE MEDIA IMPLICATIONS

We explore the world of artificial intelligence and the implications it has on media commerce. We introduce ChatGPT, a state-of-the-art language model developed by OpenAI, and take a closer look at how it works and its potential applications in the field. From customer service to content creation, the possibilities of ChatGPT are endless. Join us as we delve into the exciting world of AI and media commerce, and discuss future implications of this revolutionary technology that is ChatGPT.

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