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Integrated Communications Supervisor

Summary:

This role is responsible for ownership of strategic planning across all media channels (offline and online). Candidate must have solid foundation of knowledge and experience across all media channels, with an emphasis on digital media. Candidate must exhibit a proven ability to plan, execute and analyze digital campaigns across display, mobile, rich media and video. A firm understanding of both branding principles and ROI driving tactics will be critical for this position.

Position Responsibilities

  • Responsible for overseeing media strategy, planning, campaign management, data, insights and analytics
  • Prepare and present media plans, as needed, including objectives, strategy, rationale, and all backup materials
  • Work side-by-side with the data analytics team to ensure media plan is being guided by client data insight
  • Assist accounting department in all client billing and reconciling variances and assuring proper payments.
  • Management of budgeting/forecasting, campaign optimization and reporting
  • Build and maintain strong relationships with external vendors, and internal agency counterparts
  • Seek out creative and innovative first to market solutions to meet client objectives
  • Regularly inform both internal team members and external clients about opportunities, challenges and marketplace/technology developments
  • Provide strategic and tactical guidance on media best practices as an interactive media expert for clients, team and agency
  • Responsible for developing structured performance reporting systems with a strong focus on automation and efficiency
  • Train, develop and mentor junior staff to success

Preferred Qualifications:

  • Minimum of 4 years media planning experience with 2+ years digital experience required
  • Experience with direct response campaigns, including retargeting campaigns, network buys, programmatic buying and optimization preferred
  • Strong communication, negotiation and analytical skills required
  • Ability to manage client communication and projects with little supervision from senior leadership
  • Must have strong knowledge of DCM trafficking and reporting

Perks at Generator:

  • Medical/Dental/Vision insurance in addition to various voluntary benefits (ex: Life Insurance, One Medical, FSA, Wageworks, Gym Membership with Local Gyms)
  • 401K Program with company match
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Manager & Non-Manager Training Programs
  • Weekly catered lunches/brunches
  • Stocked complimentary snacks and beverages
  • Anniversary bonuses
  • Frequent team building social activities in our agency event space
  • Community volunteer program and events
  • All levels of full-time, permanent staff eligible for bonus pool