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Director of Analytics

Summary:

We’re looking for a skilled and consultative analytics leader who is driven by finding insights that propel our clients’ businesses.

As Director of Analytics, you’ll play a critical role at the agency, reporting directly to the SVP of Communications Strategy. As a key leader, you’ll be responsible for overseeing data collection and analyses, the building and customization of client dashboards, and the weekly reporting of insights and recommendations tied to generating positive business outcomes. You’ll also have direct reports, who will look to you for guidance, direction and mentorship.

Our ideal candidate is intellectually curious, passionate about their craft, detail oriented, and a solid communicator.

This is an amazing opportunity to be part of our growing Analytics team and be a crucial pillar as we look to expand our capabilities and BI services.

Position Responsibilities

  • Work with clients and internal teams to successfully capture all critical analytics needs via agency analytics audit
  • Help to determine, and gather relevant KPIs based upon client’s goals
  • Determine appropriate methodologies to measure desired data
  • Craft customized Tableau dashboards to visualize the desired data and deliver actionable intelligence
  • Analyze performance of cross marketing channels and make recommendations to drive and enhance business performance
  • Based upon campaign objectives, contribute ideas and methodologies to appropriately test scenarios to answer key business questions
  • Oversee quality assurance in all areas of analysis and reporting and resolve any issues proactively
  • Manage multiple deliverables and seamlessly transition among them
  • Be a coach and mentor to all team members
  • Actively search and evaluate new BI tools and technologies and provide POVs and recommendations to management
  • Represent the agency at appropriate seminars and industry events

Qualifications:

  • 8+ years’ experience in an analytics role within the field of advertising, marketing or media
  • Firm understanding of media tactics and measurement
  • Expert-level proficiency in Tableau
  • Experience mentoring and training junior staff
  • Proven ability to develop analytics strategy and present directly to clients at all levels
  • Highly proficient in Excel
  • Proficiency in Microsoft Office tools
  • Experience working with Google Analytics and or Adobe/Omniture
  • Excellent organizational and time management skills
  • Excellent written and verbal communication skills
  • Prior experience with digital platforms (DFA/DCM, Facebook Ads, Google AdWords)
  • SQL and/or VBA knowledge, a plus
  • Experience in advanced analytics, data science and languages such as R, Python, a plus
  • Hands on experience in digital media buying and reporting tools such as DoubleClick, AdWords, a plus
  • Bachelor’s Degree required, MBA or M.S. preferred. Areas of concentration desired: Statistics/Mathematics, Applied/Business Analytics, or Advertising/Marketing/Business

Perks at Generator:

  • Medical/Dental/Vision insurance in addition to various voluntary benefits (ex: life insurance)
  • 401K Program with company match
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Manager & Non-Manager Training Program
  • Weekly catered lunches/brunches
  • Stocked complimentary snacks and beverages
  • Anniversary bonuses
  • Frequent team building social activities in our agency event space
  • Community volunteer program and events
  • All levels of full-time, permanent staff eligible for bonus pool