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Communications Strategy Director

Position Summary:

The Communications Strategy Director serves as one of the principal representatives of the agency and is responsible for managing, growing and guiding the client relationship for their assigned account/s.

The Core Qualities We Seek are:

  • Strong leadership presence and client management skills
  • Integrated media fluency and an unending desire to seek out new ideas and opportunities
  • Flexibility and agility to manage multiple brands
  • Excellent communicator and team leader

Key Areas of Responsibilities Include:

  • Develop close client relationships at every level including C-suite individuals
  • Manage account from on-boarding/annual planning meetings through strategic planning, activation and optimization processes - ensuring that all elements of the client engagement meet their planning parameters and desired business outcomes
  • Understand client’s business objectives across well-defined consumer segments, and become a trusted advisor on all media strategies and activations across TV and Digital
  • Manage internal planning team and work alongside the assigned Activation teams (TV, SEM, etc.) to define the guidelines for the media mix and ensure tactical executions are on brand
  • Work with the assigned Analytics Supervisor to analyze sales data correlated to media activations and draw clear insight to optimize plans for enhanced ROI and sales success.
  • Work with the VP Communications Strategy, help to identify opportunities for growing the client’s business across the agency
  • Research market and consumer trends, case studies and best practices that could further enhance the client’s business results and desired KPIs
  • Work with the VP of Innovation and Technology to pro-actively drive innovation across plans

Desesired Skills:

  • 8+ years 360-degree media strategy and activation experience across both Traditional and Digital. Proven deep knowledge of TV planning essential.
  • Ability to manage a team, multiple accounts or brands, and proven success in meeting client directives and KPIs
  • Solid quantitative and analytical skills with strong comfort levels in data visualization and numbers
  • Exceptional presentation/verbal/written communication skills
  • Track record of successfully managing a large account
  • An up-beat energy level that brings new and exciting ideas to the planning function

Benefits of Working for Generator:

  • Medical/Dental/Vision insurance in addition to various voluntary benefits (ex: pet insurance)
  • ADP Total Choice Employee Discount Center
  • 401K Program with company match
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Generator Media + Analytics Manager & Non-Manager Training Program
  • Paid Maternity Leave program
  • Weekly catered lunches/brunches
  • Stocked complimentary snacks and beverages
  • Anniversary bonuses
  • Frequent team building social activities in our agency event space
  • Community volunteer program and events
  • All levels of full-time, permanent staff eligible for bonus pool