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Communications Strategy, Associate Director

Position Summary:

The Communications Strategy, Associate Director is the bridge between the client and internal communications – the face of the account. They are responsible for digesting client goals and objectives and translating them into a dynamic communications plan. This candidate must be able to develop concrete action steps, and manage a team of a supervisors, planners and assistant planners through various projects. The AMD is one of the primary points of contact for clients on requests, and is responsible for having a firm grasp of both strategic and functional media knowledge.

This role offers frequent client contact, ownership of the integrated plan, and the opportunity to lead project management and cross-media integration.

The Core Qualities We Seek Are:

  • Strong leadership presence and client management skills (ability to manage the maintenance on the brand and own the communications plan end-to-end)
  • Digital fluency and an unending desire to seek out new ideas and opportunities
  • Firm understanding of traditional channels with an emphasis on Television (DRTV)
  • Flexibility and agility to manage complex processes and multiple brands with positivity and "can-do" attitude
  • Ability to think beyond "media" as an active creative collaborator within an integrated Communications Strategy planning team


  • Interprets communications/media strategy and translates into communication planning action steps
  • Oversees/manages supervisors and planners and day-to-day operation of all media activity
  • Demonstrates initiative by researching and identifying valuable information/insights to improve media product
  • Determines and supervises the best possible implementation of all approved communication plans and projects
  • Acts as primary point of contact for client’s requests
  • Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
  • Understands all proprietary research tools/processes and applies learning during communication planning
  • Prepares and presents communication plans, as needed, including objectives, strategy, rationale, post-campaign analysis, and all backup materials
  • Establish strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
  • Demonstrates agility via multi-tasking – multiple brands, strategic development and plan stewardship, management of Planner
  • Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand’s communication objectives/strategies
  • Trains and develops Supervisors, Planners and Associates, including:
    • Effective level of delegation
    • Managing group dynamics/relationships between Supervisors, Planners & Associates
    • Establishing and demonstrating strong leadership skills
    • Evaluate performance of direct reports
    • Check work of team members to ensure accuracy
    • Identifies opportunities for career development
    • Establish strong interviewing skills
    • Timely delivery of all work

Desired Skills & Experience:

  • A minimum of 7 years of 360-degree media strategy and activation experience across both Traditional and Digital. Proven deep knowledge of TV planning essential
  • Ability to prioritize and organize projects for self and direct reports
  • Excellent understanding of all media types, strategy and plan architecture fundamentals
  • Proven ability in training and leadership capability
  • An up-beat energy level that brings new and exciting ideas to the planning function
  • Passionate for the marketing, advertising and media business and excited to learn more
  • Must have analytical ability and strategic curiosity
  • Must have experience with direct response campaigns, including retargeting campaigns, network buys, programmatic buying and optimization
  • Experience with branding campaigns, including site direct negotiation, implementation and evaluation preferred
  • Strong communication, negotiation and analytical skills required
  • Ability to manage client communication and projects with little supervision from senior leadership
  • Must have knowledge of Google Analytics

Perks at Generator:

  • Medical/Dental/Vision insurance in addition to various voluntary benefits (ex: Life Insurance)
  • 401K Program with company match
  • Commuting reimbursement in addition to our Commuter Savings Account
  • Competitive time-off policy, including Summer Friday program
  • Medical/Dental/Vision/Gym reimbursement program
  • Passion Pursuit program
  • Tuition reimbursement for CE classes
  • Manager & Non-Manager Training Programs
  • Weekly catered lunches/brunches
  • Stocked complimentary snacks and beverages
  • Anniversary bonuses
  • Frequent team building social activities in our agency event space
  • Community volunteer program and events
  • All levels of full-time, permanent staff eligible for bonus pool