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Who We Are

About Us

Our Mission

Improve clients' business performance through creative media strategies and innovative technologies that enhance the value of their media investments.

Founded in 2002 on the principle of providing clients with complete visibilityinto their media investment performance to help them profitably scale their businesses.

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We play well in the sandbox!

Our collaborative nature ensures open communications and smooth working relationships with our clients’ creative, social, public relations, and other marketing services agencies.

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We leverage an array of research tools and technologies to provide clients with real-time benefits and actionable insights that give them meaningful competitive advantages.

Direct access to site analytics and client sales data enables Generator to continually optimize campaigns in-flight to meet established KPIs.

We measure our success by that of our clients. And they appreciate it.

Business Intelligence Platform

Our proprietary analytics and reporting platform delivers actionable intelligence for making efficient ROI enhancements quickly and with confidence.

  • Data pullsReal-Time
    Data Pulls
  • Secure databaseSecure and
    Cloud Based
  • Data visualizationCustom Performance
    Dashboards

Synapse aggregates a wide variety of real-time data; campaign placement metrics, client sales figures, even outside feeds such as weather APIs, and more. These robust data sets are transformed into a structured format and loaded into our secure data warehouse powered by Amazon RedShift, enabling our analytics and visualization team to develop interactive, customized client dashboards.

Capabilities

Generator clients benefit from accountability,
measurable results, and full media and financial transparency.

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Campaign
Objectives

Organized to support a variety of campaign objectives

  • Acquisition
  • Lead Generation
  • Drive to Retail
  • eCommerce
  • Branding & Awareness
  • Engagement
  • App Download
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Media

Leadership across all media forms

  • Display
  • Video
  • SEM
  • Mobile
  • In-App
  • Social
  • eCommerce
  • Programmatic
  • TV / Advanced TV
  • Print
  • Radio
  • OOH
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Analytics

We provide clients with complete visibility into campaign performance and learnings; essential to delivering on our mission statement.

Account teams supply marketing professionals with hard data to demonstrate the actual contribution of advertising investments to the C-Suite.

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